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As Google, Apple Get Ready To Change Mobile Health, Some Advertisers Could Find The Fda Barring The Way - Forbes

It was always primed to be a disrupted category but for some reason that never happened. In 2013, for example, Flurry points out that while the overall mobile app industry grew 115% in terms of average daily usage, the health and fitness category only grew 49%. This year has been completely different, according to Flurry blog post that ran last week: We are not even halfway through the year (and usage normally accelerates in the summer and during the holidays) and the growth in find more health and fitness app usage has been stunning. We have studied the usage of over 6,800 iPhone and iPad apps listed in the health and fitness category on Flurrys platform and we have seen a 62% increase in usage of health and fitness apps over the past six months. This compares to 33% increase in usage, measured in sessions, for the mobile app industry in general. Growth in health and fitness is 87% faster than the industry, which is itself growing at an astounding rate.
As Google, Apple Get Ready To Change Mobile Health, Some Advertisers Could Find The FDA Barring The Way - Forbes

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